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From Zero to Hero Training Program


An intense five-day training program conducted by one of our qualified trainers. A curriculum based on the award-winning book, From Zero to Hero How to Master the Art of Selling Cars© by J.F. Knott. For the new or lesser experienced sales staff that is striving to build the foundation for a successful career in the complex automotive business. This programs curriculum covers the following topics in depth :

•  The Automotive business.

•  The plan (the blueprint on which your foundation should be built).

•  Attitude and Enthusiasm.

•  Building rapport.

•  Contending with the fear factor.

•  Avoidances and Objections (knowing the difference and strategies to overcome both).

•  Getting the Commitment.

•  Negotiating (the parties involved and methods and principles).

•  The trade in (value versus worth).

•  Closing the deal.

•  Follow up and prospecting.

•  Road to a successful sale .

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The Masters
Training Program


Our most frequently implemented program consists of an intense three day training course conducted by one of our qualified trainers. Perfect for the veteran sales staff that is striving to achieve their full potential in today's ultra competitive automotive market. Much like the five day, Zero to Hero Training Program the Masters Training Program curriculum is based on the award-winning book, From Zero to Hero how to Master the Art of Selling Cars© by J.F. Knott as well. This program is our most popular and is traditionally combined with our From Zero to Hero Staffed Sales Event to truly maximize the effectiveness of the training and to take your store to new levels of success. This programs curriculum covers the following topics in depth :

•  Attitude and Enthusiasm.

•  Unmasking avoidances

•  Handling objections.

•  Negotiating as a professional.

•  Closing the deal for more gross.

•  Follow up and prospecting

•  Road to a successful sale .

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Ground Zero Training Program


An instant infusion of the essential sales skills required to insure a clear understanding of the basics required by your sales staff to perform at an exceptional level. This one day program conducted by a qualified trainer or team leader is ideal for the sales staff that is in need of that proverbial “Shot in the arm." In accord with our more extensive levels of training this programs too is based on the award-winning book, From Zero to Hero, How to Master the Art of Selling Cars© by J.F. Knott. Although this intense one-day course is our entry level program it's effectiveness is still realized by your staff. Insuring that your staff will be fully prepared for the best sales event ever. This programs curriculum covers the following topics in depth :

•  Avoidances and objections (knowing the difference and overcoming them).

•  Negotiating as a professional.

•  Road to a successful sale.


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Showroomtoday Promotions Complete Solutions

Recognizing an industry wide need for staffed promotions that deliver more than just a five-day “quick fix” solution Showroomtoday Promotions has evolved by building upon our cornerstone philosophy of constant and never ending improvement by providing dealers with the opportunity to conduct a “From Zero to Hero Event”.© An event that will create leverage and synergy within your staff to insure that all of your marketing and training efforts are coordinated and focused to create one voice for your dealership.

To host a “From Zero to Hero Event” simply select the training program that best suits your staffs level experience and need for training and combine it with one of our exclusive staffed events.





•  Platinum Package- Our most dynamic package combining a five day From Zero to Hero Sale event with our Hero training Program . Imagine five days of training to educate and excite your staff followed immediately by five days of a staffed Super sale to make your investment pay immediate dividends.

•  Gold Package - The ideal package if your staff has a good foundation but needs a little help. This Package combines a five day From Zero to Hero Sale event with our Masters Training Program . Imagine three days of training to educate and excite your staff followed immediately by five days of a staffed Super sale to make your investment pay immediate dividends.

•  Silver Package - Our most cost effective training package to date. This package combines a five day From Zero to Hero Sale event with our Ground Zero Training Program . Imagine one day of training to educate and excite your staff followed immediately by five days of a staffed Super sale to make your investment pay immediate dividends.